Program Marketing Manager

About the role

Program Marketing Manager at WebMD. Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs.

What you'll do

• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
• Ensure best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis
• Analyze traffic of all programs and provide strategic analysis of campaigns/creative units

What you need

• 3–5 years in marketing
• Digital marketing
• Analytics
• Google Analytics
• Salesforce
• Tableau
• Any graduate