Senior Analyst, Digital Analytics

About the role

The Senior Associate, Website and Campaign Performance Reporting will be responsible for delivering website, campaign, and marketing performance reporting and insights using Adobe Customer Journey Analytics (CJA) and external marketing data sources. The role will focus on data analysis, reporting automation, data storytelling, and presenting actionable insights to marketing stakeholders.

What you'll do

• Own and deliver website performance reporting using Adobe Customer Journey Analytics (CJA)
• Analyze website traffic, user behavior, engagement, conversion trends, and customer journeys and translate data into actionable insights
• Develop and maintain campaign and marketing performance reporting, including channel, campaign, and marketing performance analysis
• Be well versed in reporting and analyzing campaign and marketing data imported from external data sources, such as Marketo, Adobe Journey Optimizer (AJO)
• Build and maintain CJA segments, calculated/custom fields, metrics, dimensions, and reporting components to support business and marketing requirements

What you need

• 4–6 years in data & business analytics
• Analytics
• Power BI
• Dashboarding
• Marketing automation
• Stakeholder management
• PowerPoint
• Any graduate

Good to have

• Digital marketing