Senior Analyst

About the role

We are looking for a data-driven Senior Business Analyst to bridge the gap between marketing data and strategic action. You will be responsible for transforming raw campaign metrics into actionable intelligence, optimizing the lead-to-revenue funnel, and ensuring a seamless interlock between Sales and Marketing.

What you'll do

• Be responsible for transforming raw campaign metrics into actionable intelligence, optimizing the lead-to-revenue funnel
• Analyze and optimize full-funnel performance, collaborating with sales and regional teams to improve down-funnel conversion metrics
• Measure campaign effectiveness across traffic, engagement, conversion, revenue, and ROI
• Establish automated alerts to notify stakeholders when performance deviates from benchmarks
• Define success metrics and lead lifecycle performance tracking, specifically focusing on pipeline stage conversion rates

What you need

• 3–6 years in data & business analytics
• Marketing automation
• Data structures
• Salesforce
• HubSpot
• Any graduate

Good to have

• SQL
• Data visualisation
• Power BI
• Tableau
• Looker
• Python