Marketing Lead Development Specialist
BengaluruFull-time2–5 yrsPosted 2 days ago
Mid-level marketing role at Beckman Coulter in Bengaluru. Needs 2+ years and a B.Sc or M.Sc.
About the role
The Marketing Lead Development Specialist is responsible for Analyse lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization and perform lead scoring to identify high-potential prospects based on predefined criteria.
What you'll do
- Work on meaningful projects alongside passionate colleagues, driving progress and pushing the boundaries of what’s possible
- Responsible for Analyse lead and campaign data to measure the effectiveness of lead development initiatives, identify trends
- Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet…
- Lead Generation: Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns
- Reporting: Generate regular reports on KPI including lead quality, conversion rates
Good to have
- Marketing automation
- CRM