SEM Specialist
BengaluruFull-time3–6 yrsPosted 3 weeks ago
Mid-level marketing role at Beckman Coulter in Bengaluru. Needs 3+ years and a BBA.
About the role
At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career. Learn about the Danaher Business System which makes everything possible.
What you'll do
- Lead end to end paid search execution , owning campaign strategy, planning, build, launch, optimization
- Develop data-driven search strategies by translating campaign objectives, audience insights and customer intent into effective keyword, targeting
- Optimize performance and maximize impact through ongoing analysis of reach, engagement, conversion and commercial metrics
- Ensure operational excellence and governance by maintaining campaign quality, account health, tracking accuracy, regulatory compliance, brand standards
- Partner across the marketing ecosystem to align priorities, enable campaign success, drive innovation through automation and AI
What you need
- Google Ads
- Analytics
- Google Analytics
- Data analysis
- SEO
- Product marketing