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Campaign Activation Strategist - SEO

MumbaiFull-time5–7 yrsPosted 1 week ago

Senior marketing role at Capgemini in Mumbai. Needs 5–7 years.

About the role

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible.

What you'll do

  • The Campaign Optimization Manager monitors and improves live digital and consumer campaigns using channel, audience and conversion evidence
  • The role diagnoses performance gaps, defines optimisation actions, coordinates structured testing and tracks the impact of changes so campaigns improve while in market…
  • Live campaign monitoring and performance diagnosis
  • Testing and optimisation across content, audiences, journeys and channels
  • Tracking and measurement quality assurance

What you need

  • SEO
  • Performance marketing
  • Analytics

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