Customer Data & Audience Manager
Navi MumbaiFull-time7–13 yrsPosted over a month ago
Senior customer support role at Capgemini in Navi Mumbai. Needs 7+ years and an MBA.
About the role
Customer master data and profile lifecycle management. CRM and CDP data ingestion, profile stitching and enrichment. Customer data quality monitoring, remediation and exception management. Consent, preference, subscription and communication eligibility governance. Audience definition, segmentation, libraries and deployment.
What you'll do
- The Customer Data & Audience Manager is accountable for managing customer records, unified profiles, data quality, audience definitions
- The role ensures customer data is accurate, complete, compliant and ready to support acquisition, lifecycle, loyalty, retention, commerce and campaign use cases
- The role connects Marketing, CRM, Data, Analytics, Technology, Privacy and market teams to operationalise first-party data responsibly
What you need
- CRM