Marketing AI and Personalization SME
BengaluruFull-time15–27 yrsPosted 2 weeks ago
Leadership marketing role at Capgemini in Bengaluru. Needs 15+ years.
About the role
The Marketing AI and Personalization SME will define and drive AI-enabled marketing transformation. The role will identify, prioritize, and shape AI, generative AI, decisioning, and agentic AI use cases that improve marketing effectiveness, customer experience, and operational productivity. This is not an AI engineering role.
What you'll do
- Define the AI-enabled or AI-native marketing vision and transformation roadmap
- Assess current marketing processes to identify opportunities for AI augmentation or automation
- Define the role of AI across marketing planning, content, audiences, journeys, decisioning, operations, and measurement
- Develop executive business cases and investment recommendations
- Generative AI for Marketing
What you need
- Analytics
- LLMs
- IPR
- Arbitration
Good to have
- AWS
- Salesforce
- Databricks