Growth Manager - Performance (YouTube & Programmatic)
BengaluruFull-time4–6 yrsPosted 1 week ago
Mid-level marketing role at Emergent Labs in Bengaluru. Needs 4–6 years.
About the role
You’ll build Emergent’s video and programmatic channel from zero. Today our growth runs on search, social, and affiliates; YouTube, CTV, and programmatic is a new channel. This role works directly with growth leadership and is based in our Bengaluru office, working in-person with the team.
What you'll do
- Own the video and programmatic channel end-to-end: strategy, budget, launch, optimization, and scale, accountable for new subscriptions, CAC, ROAS, and payback
- Build and scale YouTube across every format: TrueView in-stream, in-feed, Shorts, bumpers, Demand Gen, and Masthead, for both prospecting and remarketing
- Launch Connected TV (YouTube on TV screens and CTV inventory through DSPs) and decide where it earns a place in the mix
- Run DSP vendor selection: shortlist and evaluate options (such as DV360, The Trade Desk, Amazon DSP, and specialist CTV platforms), negotiate terms
- Hire and oversee managed-service partners and agencies while we build in-house capability: set goals, review their work weekly
What you need
- Google Ads
- SQL
- Google Analytics