Performance Marketing Lead

About the role

You’ll own paid acquisition across every channel and market, on a budget of several million dollars a month. Your goal is to grow first-month and lifetime revenue at a target return on ad spend (ROAS), not to grow clicks or signups. You’ll decide where each next dollar goes, by country, channel, campaign, and partner, and you’ll be the first to notice when a channel looks good on the dashboard but brings in users who never build anything or pay twice.

What you'll do

• Run channels hands-on and through agencies: Search, Performance Max and AI Max, Meta Advantage+ and value-based campaigns, app campaigns
• Hold affiliates and partners accountable: find low-quality and incentivised traffic at the sub-publisher level
• Reverse bad payouts, and design commission structures that pay for real usage and renewals, not trial sign-ups
• Measure on revenue, not on platform reports: judge every channel on day-0, day-7, and day-30 revenue per signup, payback period, and repeat purchasing
• Keep the tracking healthy: own server-side conversion setup (Meta CAPI, Google enhanced and offline conversions), the conversion values sent for value-based bidding

What you need

• Performance marketing
• Google Ads
• Meta Ads
• SQL
• BigQuery

Good to have

• Python