AEO_GEO Specialist
BengaluruFull-time3–6 yrsPosted 1 week ago
Mid-level marketing role at Juspay in Bengaluru. Needs 3+ years.
About the role
Search is being rebuilt in real time. Buyers no longer start with ten blue links — they ask ChatGPT, Perplexity, Google's AI Overviews, and Claude directly, and increasingly never click through to a website at all. For a payments infrastructure company competing for the attention of CTOs, product leaders, and procurement teams, being the answer these engines give — not just a link they might rank — is now core to how we get found.
What you'll do
- Partner with content, product marketing, and web/dev teams to reshape page structure — headings, answer-first summaries
- Run off-page GEO — building citations, mentions, and backlinks from authoritative sources (industry publications, analyst reports, knowledge bases
- Own technical SEO fundamentals (crawlability, indexation, site speed, internal linking, Core Web Vitals) as the substrate both classic search and AI crawlers depend on
- Track how each major AI platform sources and weights content, and translate those shifts into an evolving, repeatable playbook for the team
- This Role Requires Real Writing, Not Just Optimization**
What you need
- SEO
- Content strategy
- Product marketing
- Content marketing
- HTML
- LLMs