Events Marketing Manager
BengaluruFull-time3–6 yrsPosted 1 week ago
Mid-level marketing role at Juspay in Bengaluru. Needs 3+ years.
About the role
We're looking for an Events Marketing Manager to own that surface end-to-end — from flagship industry conferences and proprietary Juspay events to regional roadshows and partner co-marketing activations. This is a "day 1" ownership role, not a checklist job. You'll be trusted to set the events strategy, not just execute a calendar handed to you — deciding which stages Juspay should be on, what story we tell there, and how we prove it moved the pipeline.
What you'll do
- Lead planning and execution for each event: budgeting, vendor and venue negotiation, booth/stage design coordination with creative teams, logistics, staffing
- Partner with Sales, Product, and Leadership to define event goals, target account lists, speaking topics, and messaging — and to prep spokespeople and booth staff
- Manage pre-event demand generation (invites, landing pages, email sequences) and post-event follow-up in coordination with the growth/demand-gen team
- Own sponsorship strategy: evaluate inbound and outbound sponsorship opportunities, negotiate packages, and track deliverables against contracts
- Track and report on event ROI — pipeline sourced/influenced, cost per lead/meeting, and brand impact — and use that data to continuously reprioritize the calendar
What you need
- Content marketing
- Site execution