Influencer Marketing Lead
GurugramFull-time8–12 yrsPosted 2 months ago
Leadership marketing role at Lenskart in Gurugram. Needs 8–12 years and an MBA.
About the role
We are looking for a seasoned, dynamic Influencer Marketing Lead to head Lenskart's influencer marketing charter nationally. In this role, you will define and own influencer, content creator and celebrity marketing strategy end-to end — setting the vision, building the playbook, and leading a distributed team of regional influencer marketing managers across North, South, East and West India.
What you'll do
- Build, lead and mentor a team of regional influencer marketing managers across India (North, South, East, West), setting clear goals, reviewing campaign quality
- Design the overarching creator and celebrity partnership framework for the country — tiering (mega/macro/micro/nano), rate cards, negotiation guardrails
- Build and own relationships with India's leading talent management and celebrity management agencies, influencer marketing agencies and MCNs
- Lead celebrity and top-tier talent partnerships for marquee brand moments, campaigns and product launches, working closely with brand, creative and category teams
- Set up and govern always-on creator programs (ambassador cohorts, always-on seeding, UGC pipelines) alongside campaign-based bursts tied to launches
What you need
- Influencer marketing
- Content strategy
- Performance marketing
- Analytics
- Talent management
- SOP writing
Good to have
- CRM