Lead, Influencer & Creator Marketing
Delhi, GurugramFull-time8–10 yrsPosted 5 months ago
Senior marketing role at Lenskart in Delhi and Gurugram. Needs 8–10 years and a BBA.
About the role
You will architect and scale Lenskart's transformation into a creator-native brand ecosystem, where influencers and digital creators become the primary storytellers of our brand narrative. Your mission is to move beyond transactional influencer campaigns to building a proprietary creator network that drives authentic engagement, cultural relevance, and measurable
What you'll do
- Define how millions of Indians discover and engage with
- Scale across all relevant platforms and audience segments
- Monitoring, and long-term ambassador development. This includes direct relationships with
What you need
- Influencer marketing
- Analytics
- Social media
Good to have
- Working capital