Senior CRM & Growth Lead
GurugramFull-time8–12 yrsPosted over a month ago
Leadership marketing role at Lenskart in Gurugram. Needs 8–12 years.
About the role
We are looking for a senior CRM / Lifecycle Growth lead who can build and scale customer engagement across our App, Web and Retail ecosystem. The role will own the CRM charter across the customer lifecycle — from acquisition and onboarding to engagement, conversion, repeat purchase and reactivation.
What you'll do
- CRM & Lifecycle Growth
- Own the CRM and lifecycle growth strategy across Push, WhatsApp, Email and other relevant channels
- Build and optimize customer journeys across onboarding, engagement, drop-offs, post-purchase, repeat purchase, retention and reactivation
- Drive improvements in conversion, repeat rate, retention, frequency and LTV through segmentation, personalization and lifecycle interventions
- Identify new customer journeys and opportunities that can unlock incremental growth
What you need
- CRM
- Analytics
- Telecom
- Data analysis