Senior Manager, Customer Engagement Measurement & Insights
HyderabadFull-time10–18 yrsPosted 3 weeks ago
Leadership customer support role at Transform Your Career Journey at Bristol Myers Squibb | Explore Open in Hyderabad. Needs 10+ years.
About the role
This is work that transforms the lives of patients, and the careers of those who do it.
What you'll do
- Customer Engagement Measurement & Intelligence
- Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels
- Analyze customer interaction data from traditional and digital campaigns to identify patterns in engagement, channel synergy, sequencing, pacing, and message performance
- Translate analytical insights into clear recommendations on channel mix, content sequencing, and engagement frequency
- Identify engagement best practices and build playbooks that inform future campaign planning across brands
What you need
- CRM
- Performance marketing
- Python
- Digital marketing
- R
- Databricks
Good to have
- LLMs
- SQL
- Pandas
- NumPy
- Scikit-learn
- Snowflake