Sr. Analyst, US Customer Engagement Measurement & Insights
HyderabadFull-time3–5 yrsPosted 3 weeks ago
Mid-level customer support role at Transform Your Career Journey at Bristol Myers Squibb | Explore Open in Hyderabad. Needs 3–5 years and a BA.
About the role
This is work that transforms the lives of patients, and the careers of those who do it.
What you'll do
- Customer Engagement Measurement & Analytics Delivery
- Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital
- Apply machine learning techniques to identify patterns in customer engagement, channel synergy, sequencing, pacing, and message performance
- Support the development and operationalization of measurement frameworks, KPI tracking tools, and performance dashboards aligned with the team's strategic priorities
- Analyze HCP and patient journeys, funnels, channel sequencing, and frequency to identify drivers of engagement and opportunities to optimize campaigns
What you need
- CRM
- Digital marketing
- Dashboarding
- Marketing automation
- SQL
- Python
Good to have
- LLMs
- Snowflake
- Databricks
- Data visualisation
- Power BI
- R