Sr. Analyst, US Customer Engagement Measurement & Insights
HyderabadFull-time3–5 yrsPosted 3 weeks ago
Mid-level customer support role at Transform Your Career Journey at Bristol Myers Squibb | Explore Open in Hyderabad. Needs 3–5 years and a BA.
About the role
Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels. Apply machine learning techniques to identify patterns in customer engagement, channel synergy, sequencing, pacing, and message performance.
What you'll do
- Support the development and operationalization of measurement frameworks, KPI tracking tools, and performance dashboards aligned with the team's strategic priorities
- Analyze HCP and patient journeys, funnels, channel sequencing, and frequency to identify drivers of engagement and opportunities to optimize campaigns
- Track and report channel-level and cross-channel campaign KPIs (e.g., reach, open and click rates, engagement depth, conversion, response, cost efficiency
- Support the design and execution of AI-informed test-and-learn strategies , including A/B tests, lift studies
- Assist in defining success metrics, measurement windows, and statistical approaches to evaluate new engagement strategies
What you need
- CRM
- Digital marketing
- Dashboarding
- Marketing automation
- SQL
- Python
Good to have
- LLMs
- Snowflake
- Databricks
- Data visualisation
- Power BI
- R