Deputy Manager- Adobe Analytics
BengaluruFull-time3–5 yrsPosted 1 week ago
Mid-level analyst role at Vodafone (VOIS) in Bengaluru. Needs 3–5 years and a B.Tech, B.E. or B.Sc.
About the role
We are seeking a Digital Analytics Specialist who will design, implement, and manage digital tracking capabilities across web and mobile platforms, using Adobe Analytics and associated technologies. The individual will translate business requirements into structured analytics solutions, ensure high‑quality data capture, and generate actionable insights to improve digital performance and user experience.
What you'll do
- Build and maintain comprehensive dashboards in Adobe Analysis Workspace to monitor key business and digital performance metrics
- Create calculated metrics and audience segments to reveal deeper behavioural insights
- Conduct detailed analysis of user journeys to identify drop‑off patterns, friction points, and conversion optimisation opportunities
- Partner with marketing, UX, and product teams to deliver evidence‑based recommendations
- Support A/B and multivariate experiments using Adobe Target.Design, implement, and maintain tagging solutions using Adobe Launch (Data Collection) and Adobe Web SDK
What you need
- Analytics
- Power BI
- Data visualisation
- Data analysis
- Tableau
- Python
Good to have
- AWS
- GCP
- R
- Dashboarding
- HTML
- CSS