Associate Director, Strategy

About the role

You will be responsible for building India -centric cultural and audience understanding relevant for the brand through superior storytelling, leveraging local insights, trends & socio-economic shifts This would help unlock category, consumer cultural, competition and shopping insights that lead to improved media recommendations for existing clients

What you'll do

• Lead strategic conversations with senior clients on identifying growth levers - new audiences, platforms and media models to drive brand metrics
• Present deep dive on audience behaviours, attitudes, emerging trends relevant to be addressed in marketing – both qualitative and quantitative
• Work with the media team in landing the implications of the insights on media recommendations
• Working on identified large strategy project along with account team, based on business challenge
• Work with cross-functional teams as the strategy expert guiding content, influencer and other brand activations

What you need

• Digital marketing
• Branding
• Research