Senior Manager, Strategy, India

About the role

The Strategy group is focused on unlocking client business growth by developing audience, category, market and media insights. Key responsibilities include using audience and media tools to identify insights, translating them into media strategy and go-to-market recommendations, and working closely with planning and activation teams to develop responses to campaign and business briefs.

What you'll do

• Contribute meaningfully to Brand AOPs, quarterly planning and campaign strategy by bringing together audience data, category dynamics
• Develop point-of-view documents and strategic narratives on relevant audience, category, platform and media trends
• Partner with various teams to ensure the strategic recommendation is reflected consistently in channel architecture, media roles and campaign execution
• Drive annual, half-yearly and quarterly planning ensuring above benchmark scores for strategy on client feedback
• Build reusable strategic frameworks and learnings that can improve planning across multiple campaigns and businesses rather than approaching every brief from scratch

What you need

• Research
• Problem solving
• Go-to-market