Senior Vice President, Strategy

About the role

It is an integrated strategy role with expectations to deliver hands-on, granular insights on improving TV planning and digital planning– eg: Cost per reach analysis, Cross-screen media measurement, programmatic best practices, etc. It is high on analytical skills, with complete command over large quantum of media data, generating and testing hypothesis, drawing insights & presenting to client top management

What you'll do

• Deliver strategic projects requiring BARC deep-dive analysis on improving reach/targeting and efficiencies in TV planning for GCPL
• Build a competitive intelligence dashboard for GCPL with knowledge on TV and digital from the industry
• Deliver on new initiatives like Attention Planning, Cross-screen measurement, Industry Betas
• Lead the awards agenda for work done on GCPL
• Guiding strategy team members to support on strategy projects, effectively delegating and also enabling them to build their rapport with client’s team

What you need

• Excel
• Dashboarding