Assistant Manager- Strategy & Insights
MumbaiFull-timeMid levelPosted 5 months ago
Mid-level consulting role at Zee Entertainment in Mumbai.
About the role
Main Purpose of the position / Key responsibility areas Role focused on primary and secondary research on consumer in-sighting & consumer fore-sighting. Audit the FPC - ensuring all factors are considered and SOPs are followed. Provide the inputs for relevant marketing support to enhance brand performance.
What you'll do
- Research and Consumer In-sighting
- Audit the FPC - ensuring all factors are considered and SOPs are followed
- Provide the inputs for relevant marketing support to enhance brand performance
- Analyse data and provide inputs to enable scheduling/ programming changes for Viewership maximisation
- Plan On-air elements, provide insights to better on-air efficiencies
What you need
- Research
- SOP writing