Director – Content Monetization & Platform GTM Strategy
MumbaiFull-timeLead levelPosted 3 months ago
Leadership consulting role at Zee Entertainment in Mumbai.
About the role
The role will be responsible for maximizing the commercial value of content across ZEE5, Social Media and YouTube by developing compelling go-to-market strategies, sponsorship solutions and monetization frameworks. The incumbent will act as the bridge between Content, Programming, Marketing, Sales, Partnerships and Business teams to ensure every content property is positioned, packaged and monetized to its fullest potential.
What you'll do
- Develop monetization frameworks for Originals, Acquired Content, Movies, Sports, Tentpole Events, Impact Properties and Special Programming
- Identify revenue opportunities across sponsorships, branded integrations, platform innovations and cross-platform packages
- Build differentiated monetization narratives aligned with advertiser objectives
- Design and execute GTM strategies for all major content launches
- Develop compelling sales stories, positioning frameworks and advertiser propositions
What you need
- Go-to-market
- Process improvement
- Stakeholder management
- Product marketing
- Data analysis