Senior Manager – Strategy & Insights
MumbaiFull-timeSenior levelPosted open since aug 2025
Senior consulting role at Zee Entertainment in Mumbai.
About the role
Deliver qualitative and quantitative insights supporting programming, marketing, and channel teams. Analyse NPT dayparts, competitive segmentation, and identify strategies to boost ratings. Collaborate on feasibility assessments of new program formats—including market targeting and genre growth potential.
What you'll do
- Analyse large number datasets using Yumi, BARC, Excel (advanced formulas), and other analytics tools
- Deliver qualitative and quantitative insights supporting programming, marketing, and channel teams
- Collaborate on feasibility assessments of new program formats—including market targeting and genre growth potential
- Working on business presentations
- Working on key projects and innovations that would increase the % network share
What you need
- Excel