2070747-Lead Assistant Manager

About the role

We are looking for an experienced Senior Consultant with advanced proficiency in SAS, SQL, and Tableau to lead marketing analytics initiatives for a leading banking client. This role involves close collaboration with cross-functional teams and stakeholders to deliver strategic insights and data-driven recommendations that enhance marketing performance and business outcomes.

What you'll do

• Marketing Strategy, Campaign Analysis, and Performance Reporting Design and implement data-driven marketing strategies for banking products by analyzing historical…
• Build and refine targeted campaign audiences aligned with approved marketing strategies
• Leverage AI/ML models to optimize campaign performance and maximize return on investment
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights
• Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups Stakeholder Engagement Collaborate effectively…

What you need

• 6–11 yrs of experience
• SQL
• Machine learning
• SAS
• Python
• Data analysis
• Tableau
• MBA or B.Tech or B.E. or B.Sc or BCA

Good to have

• LLMs
• Snowflake
• Financial statements