Analyst- Content Strategy & Governance

About the role

The Content Strategy & Governance team at Lowe’s India is dedicated to enhancing the digital customer experience by developing and implementing comprehensive content strategies for Product Detail Pages (PDPs) and User-Generated Content (UGC). This team ensures that all content aligns with business objectives, maintains consistency across platforms, and meets quality and compliance standards.

What you'll do

• Analyze the competitive landscape to identify market trends, key competitors, and potential growth opportunities for the company
• Identify and assess gaps in product offerings, pricing strategies, and market positioning, offering recommendations for improvements
• Assist in maintaining standard governance practices to ensure organizational consistency and compliance
• Contribute to the preparation and delivery of internal reports, presenting critical findings and insights to relevant stakeholders
• Share ownership responsibilities for lists such as Digital Commerce Review (DCR) and Product Line Review (PLR), ensuring they reflect current market trends and products

What you need

• 2–5 yrs of experience
• Content strategy
• Stakeholder management
• SQL
• Excel
• Power BI
• Data analysis
• Any graduate

Good to have

• SEO
• JIRA
• Confluence