Analyst I, Core & Inno Capabilities

About the role

The “Insights and Analytics” organization within General Mills’ Strategy and Growth function is responsible to deliver integrated consumer, customer, category, and business performance insights to power smarter, faster decisions and next-best actions, enabling precision in brand strategies, campaign execution, media and investment optimization across our US businesses and brands.

What you'll do

• Project management and execution
• Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming surveys to data analysis and reporting
• Developing knowledge and skills required to apply advanced statistical techniques like Heat maps, Driver’s analysis
• Should be able to design and execute methodologies that involve Concept test, Product test, Maxdiff, Conjoint analysis, Usage & Attitude, Segmentation etc
• Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence

What you need

• 2–3 yrs of experience
• Data analysis
• Stakeholder management
• MBA or BBA