Area Sales Manager : FMCG , Retail

About the role

The Area Sales Manager – MBO Sales is responsible for driving sales growth across the assigned territory by expanding the dealer network, managing relationships with Multi-Brand Outlets (MBOs), and leading the sales team to achieve business targets. The role involves executing sales strategies, training field teams, and ensuring effective market coverage.

What you'll do

• Manage and drive sales through Multi-Brand Outlets (MBOs) in the assigned area
• Drive sales to meet or exceed targets across all districts within the assigned area
• Work closely with the sales team and Senior Area Sales Managers to align execution with business goals
• Act as a Training Sales Manager by providing regular coaching, product training, and field guidance to the sales team
• Build and maintain strong relationships with existing and potential clients, ensuring high levels of satisfaction and quick resolution of customer queries

What you need

• 7–12 yrs of experience
• Sales
• Channel sales
• Negotiation
• Performance management
• Communication
• Any graduate