highlisted

Assistant Manager

Clirnet·Kolkata

Pay not stated4–7 yrsFull-time

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About the role

You will own how a defined segment of our doctor base discovers, uses, and keeps coming back to CLIRNET — end to end. This is not a role where a marketing automation tool does the thinking for you. We run on an in-house engagement stack. The platform executes it. It is also not a generic CRM role.

What you'll do

  • Own the user lifecycle for your segment Plan and run campaigns across WhatsApp, SMS, RCS, Email
  • Decide the channel mix for each cohort rather than blasting everything everywhere
  • Bring clinical relevance into every campaign Track specialty guideline changes, CDSCO and FDA drug approvals, major congress proceedings
  • Translate these into content and campaigns segmented by specialty, seniority, and platform behaviour
  • Build the logic that catches people before they drift Design trigger-based journeys across lifecycle stages so that dormant and at-risk doctor cohorts are picked up…

What you need

  • 4–7 yrs of experience
  • CRM
  • Communication
  • Marketing automation
  • Any graduate

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