Assistant Manager - Digital Marketing

About the role

The Assistant Manager – Digital Marketing will be responsible for planning, executing, monitoring, and optimizing digital marketing initiatives across the Skechers India brand website, e-commerce platforms, paid media channels, and other relevant digital touchpoints.

What you'll do

• Work closely with the CRM, Web Development, Content Marketing, E-commerce, and Sales teams, along with external agencies and marketplace partners
• Plan, execute, monitor, and optimize digital marketing campaigns across Google Ads, Meta Ads, search engines, social media, display advertising
• Develop and continuously optimize ad creatives, copy, audience targeting, bidding strategies, and landing pages to improve campaign effectiveness
• Monitor campaign performance against defined KPIs, including ROI/ROAS, cost per acquisition (CPA), conversion rates, traffic, and revenue
• Ensure efficient utilization of advertising budgets and achievement of monthly performance targets

What you need

• 3–5 yrs of experience
• Digital marketing
• Google Ads
• SEO
• Meta Ads
• Performance marketing
• Google Analytics
• BBA

Good to have

• Marketing automation
• CRO
• CRM
• HTML
• CSS
• WordPress