Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette

Aditya Birla Group·Mumbai

Pay not statedMid levelFull-time

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About the role

Assistant Manager - Ecommerce Analytics & Retention - Galeries Lafayette at Aditya Birla Group. Develop and execute CRM and retention strategies across Email, SMS, WhatsApp, Push Notifications, and other customer touchpoints.

What you'll do

Develop and execute CRM and retention strategies across Email, SMS, WhatsApp, Push Notifications, and other customer touchpoints
Manage customer lifecycle journeys, including onboarding, cart abandonment, repeat purchase, reactivation, and loyalty campaigns
Create customer segments and personalized campaigns to improve engagement and conversion
Analyze customer behavior, campaign performance, and retention metrics to generate actionable business insights
Build and maintain dashboards to track key KPIs such as CRM revenue, retention rate, repeat purchase rate, CLV, and campaign ROI