Assistant Manager, Growth

About the role

You will own the daily execution engine of the Growth team: performance marketing campaigns, CRM/lifecycle communications, and the content calendar behind them. The strategy and budget are set by the Growth lead; you make sure every campaign ships on time, to the right segment, with the right creative, and that the numbers are read the next morning.

What you'll do

• Performance marketing execution (approx. 30% of time)
• Run day-to-day operations on Google Ads (Search, App campaigns, PMax) and Meta Ads: campaign setup, audience and creative rotation, budget pacing
• Maintain daily spend, CAC and ROAS trackers; flag anomalies (pacing, CPI/CPA spikes, disapprovals, tracking breaks) the same day
• Coordinate with design and content for creative refreshes; maintain the creative testing log (hypothesis, variant, result)
• Work with the analytics/MMP owner (AppsFlyer/Adjust/Branch or equivalent) to keep attribution and events clean

What you need

• 3–5 yrs of experience
• Google Ads
• Meta Ads
• CRM
• Data analysis
• REST APIs
• Postman
• Any graduate

Good to have

• SQL
• LLMs
• Instrumentation
• Performance marketing