Assistant Manager Marketing

About the role

Narsee Monjee Institute of Management Studies (NMIMS), a leading educational institution in India, seeks a results-oriented Assistant Manager (Marketing) to lead and execute data-driven digital marketing campaigns. The role focuses on driving student enrolments, enhancing brand visibility, and fostering engagement across digital platforms.

What you'll do

• Develop and implement comprehensive performance marketing strategies across digital channels (search, social media, display
• Manage and optimise paid advertising campaigns (PPC, social media ads) to maximise ROI
• Analyse campaign performance using data analytics and metrics to inform strategy and budget allocation
• Collaborate with internal teams (admissions, website, call centre) to ensure cohesive messaging and campaign execution
• Conduct market research and audience analysis to identify trends, target segments, and growth opportunities

What you need

• 8–14 yrs of experience
• Digital marketing
• Google Ads
• SEO
• Meta Ads
• Performance marketing
• Analytics
• MBA