Assistant Manager - Marketing

About the role

Assistant Manager - Marketing at Swiggy. BTL Strategy & Framework: Design the overarching BTL roadmap for the brand launch, identifying high-affinity "pockets" where our target audience lives, commutes.

What you'll do

• Ownership of "Wacky" Activations: Lead the conceptualization and high-stakes execution of "Out-of-the-Box" marketing stunts. You will be expected to turn wild ideas into…
• Continuous Growth Through Physical Loops: Move beyond one-off events to create repeatable "Growth Engines" on the ground—such as hyper-local referral hubs
• End-to-End Campaign Management: Own the BTL lifecycle from vendor scouting and negotiation to fabrication, promoter training, and post-activation auditing
• Be responsible for proving the ROI of offline efforts through data-backed reporting
• Synthesize consumer reactions from the field to provide the product and GTM teams with insights on pricing sensitivity, packaging appeal, and competitor moves

What you need

• 3–5 yrs of experience
• POS
• Any graduate

Good to have

• Telecom