- Can I apply
- Needs Diploma · Junior level
- Pay
- ₹32k–₹83k a month · 247 openings
- Source
- Official: psc.wb.gov.in ✓ · yesterday
- How to apply
- Government form on the board's site
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About the role
Implement and optimize campaigns across Google, Meta, YouTube, Programmatic, and real estate portals. Support audience targeting, daily budget optimizations, and bidding adjustments. UTM tagging, pixel setup, tracking QA, landing page and creative validation. Reporting, Funnel Analytics & Target vs Achievement Review
What you'll do
- Implement and optimize campaigns across Google, Meta, YouTube, Programmatic, and real estate portals
- Support audience targeting, daily budget optimizations, and bidding adjustments
- Ensure technical accuracy: UTM tagging, pixel setup, tracking QA, landing page and creative validation
- Reporting, Funnel Analytics & Target vs Achievement Review
- Monitor CPL, CPQL, CAC, CTR, CVR, ROAS, and funnel progression for assigned projects
What you need
- Performance marketing
- Marketing automation
- Analytics
- CRM
- Salesforce
- Any graduate
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