Associate Director - Category

About the role

This role is the business owner for WorkIndia's Human & AI Acquisition Engine — a high-impact P&L responsible for driving employer acquisition through a blend of technology-led and people-led motions. The Category Manager is accountable for growing the acquisition funnel end-to-end: setting growth strategy, managing a 150-member operations team, and steering a dedicated product & engineering pod to deliver measurable business outcomes.

What you'll do

• P&L Ownership, Growth Strategy and Execution
• Own the ₹50 Crore P&L for the Human & AI Acquisition Engine — define revenue targets, cost structures and payback expectations
• Design and execute the end-to-end acquisition growth strategy across paid channels, AI-led nudges, partnerships and telesales
• Translate annual revenue ambitions into quarterly and monthly OKRs; secure budgets and headcount to meet them
• Establish operating rhythms — weekly funnel reviews, monthly growth reviews — that tightly connect top-of-funnel activity to revenue recognition

What you need

• 4–6 yrs of experience
• Stakeholder management
• Inside sales
• Process improvement
• SOP writing
• Agile
• MBA or B.Tech or B.E.