Associate Director/Director - Strategy & Insights and Marketing , Zee Zest

About the role

Provide insights to Programming, marketing teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making marketing, media spending and content decisions Tracking viewership pattern on regular basis and identifying any changes that are driving viewership growth.

What you'll do

• Provide insights to Programming, marketing teams by analysing, synthesizing and generating qualitative and quantitative information relevant to Programming for making…
• Tracking viewership pattern on regular basis and identifying any changes that are driving viewership growth
• Support cross functional teams in evaluating feasibility of potential program formats including assessing market size
• Define the vision and goal of the cluster and aligning all key stakeholders on the same
• Driving projections for the current and next year

What you need

• Analytics
• Market research
• Social media
• BBA