Associate Director - Marketing

About the role

Ideating and strategizing for launch and sustenance campaigns and an omni-vision suited best for Linear and OTT 360-degree marketing. Create Viral & market first innovative Social and PR campaigns for digital & social mediums. Finalization of the launches and brand sustenance activities in coordination with the marketing & business heads.

What you'll do

• Create Viral & market first innovative Social and PR campaigns for digital & social mediums
• Work closely with the programming and consumer research & insights teams for developing the annual brand calendar
• Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch
• Conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception
• Ensure support to the sales team for revenue maximization

What you need

• Analytics
• Social media
• Market research
• BBA