Associate Director, Programmatic

GALE·Bengaluru

Pay not stated10–18 yrsFull-time

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About the role

We are seeking an accomplished Associate Director – Programmatic to lead strategic planning, performance oversight, and innovation across our programmatic practice. This role demands a deep understanding of programmatic ecosystems, strong leadership abilities, and the capability to translate data into actionable business outcomes.

What you'll do

Own end-to-end programmatic strategy and delivery across key client accountsLead campaign architecture, data onboarding, experimentation frameworks
Drive performance accountability — pacing, KPI alignment, measurement plans, and actionable insights
Partner with Planning, Analytics, Creative, and Tech teams to deliver full-funnel programmatic success
Shape audience strategy, reporting intelligence, and programmatic innovation for clientsInfluence platform selection, deal negotiation
Evangelize programmatic best practices internally and externallyIdentify automation, workflow enhancements, and scalability opportunities for the team

What you need

10–18 yrs of experience
Project management
VBA
Google Analytics
Problem solving
Any graduate

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