Brand & Communications Specialist -Fuels

About the role

The Marketing Implementation Lead - Fuels plays a pivotal role in driving brand and communications strategy for the Fuels and E-Mobility portfolio, supporting business objectives and commercial performance across the market. This role is primarily focused on strengthening the positioning and differentiation of Shell’s Fuels portfolio, a key strategic priority for achieving business growth targets.

What you'll do

• Integrated Marketing Communications: Plan and execute integrated marketing campaigns across digital, social, retail
• Support category managers with CVP creation/Customer offer development based on consumer insights and ensure the CVP is translated into ATL and BTL actions to deliver…
• Monitor and analyze media performance metrics to refine strategies and maximize ROI
• Manage on-site communications Planogram across sites for fuels
• Strengthen positioning and preference for premium fuels initiatives

What you need

• 3–6 yrs of experience
• Public relations
• Branding
• MBA or BBA