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Brand Franchise Manager - Maximus

Dr Reddy's Laboratories·Hyderabad

Pay not stated4–7 yrsFull-time

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About the role

We are seeking an experienced and dynamic Brand franchise Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement.

What you'll do

  • Be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases
  • Be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force
  • Be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance
  • Be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value
  • Be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team

What you need

  • 4–7 yrs of experience
  • Sales
  • Market research
  • Product marketing
  • Performance management
  • Branding
  • Communication
  • MBA or BBA

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