Brand Lead

About the role

As a Brand Lead, you'll play a pivotal role in creatively managing prominent FMCG brands. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work.

What you'll do

• Lead an integrated team, providing guidance and management
• Drive constant experimentation and content innovation to identify breakthrough ideas
• Develop brand and cultural narratives to establish a compelling brand identity
• Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption
• Execute go-to-market plans and campaigns, keeping abreast of the latest trends

What you need

• 6–11 yrs of experience
• Performance marketing
• Go-to-market
• Social media
• Any graduate