Brand Manager - CV

About the role

Brand Manager - CV at Mahindra & Mahindra. Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth.

What you'll do

• Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth
• Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health
• Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels
• Create communication briefs for agencies and cross-functional teams, and manage the annual communication and content calendar
• Drive the development of impactful brand communication aligned with business and brand objectives

What you need

• 5–8 yrs of experience
• Branding
• Social media
• CRM
• Demand planning
• MBA