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Brand Manager

Softrica Innovation·Surat

Pay not stated3–6 yrsFull-time

Read from the company's own careers page; you apply on their site.

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About the role

The Brand Manager is responsible for developing, implementing, and managing the company’s overall brand strategy. This role ensures brand consistency, enhances brand visibility, drives customer engagement, and aligns all marketing initiatives with the company’s objectives. The Brand Manager acts as the custodian of the brand across all internal and external touch points.

What you'll do

  • Brand Strategy & Positioning
  • Develop and refine brand positioning, messaging, and identity
  • Create long-term and short-term brand strategies aligned with business goals
  • Conduct market research to understand trends, competitors, and customer insights
  • Brand Communication & Campaigns

What you need

  • 3–6 yrs of experience
  • Digital marketing
  • Branding
  • Market research
  • Social media
  • BBA

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