Buffalo Category Specialist

About the role

You will execute the marketing strategy and annual plans for the assigned products in the Cow and Buffalo Nutrition category in the Dairy Feed business. In this role, you will apply general knowledge of the business, market, customer drivers and product offerings to create customer driven marketing initiatives that accomplish business and financial goals.

What you'll do

• Plan and execute the marketing strategy and annual plans for the assigned product
• Execute new products, services or solutions launches as measured by key performance indicators
• Formulate nutritionally balanced feed for cow and buffalo as per emerging market trends and customer need
• Partner with commercial teams to execute comprehensive product promotional programs
• Collaborate with cross functional teams to support the health and the growth of product portfolio by contributing to innovation, new product development

What you need

• 5–9 yrs of experience
• Budgeting
• MBA

Good to have

• Portfolio management
• Sales