Business Marketing Manager

About the role

We are hiring a Manager for the Ecosystem motion to manage Anthropic. This is a BU-funded marketing role within the Ecosystem Marketing team, owning both internal and external channels, amplification, and adoption for the Anthropic ecosystem. You will report to the Cluster Head of Ecosystem Marketing (Zulfia) and work closely with the Anthropic BU's India team on a dotted-line basis.

What you'll do

• Leadership & Direction — work with a team of marketers in India and the US; be the bridge between AI Ecosystem marketing and other corporate marketing functions (brand
• Strategy & Research — develop marketing strategy through research and build hypotheses for marketing-driven value creation for the Anthropic Ecosystem
• Marketing Plan Ownership — create, manage, and execute the marketing plan end-to-end
• Strategic Programs — develop and execute one-of-a-kind marketing programs across business units to scale brand awareness and salience globally
• Digital Marketing — use brand and tech levers to create buzz across digital channels; build and execute a social media strategy that delivers business results

What you need

• 6–11 yrs of experience
• Content marketing
• Digital marketing
• LLMs
• Analytics
• Social media
• MBA