Business Unit Marketing Head I

About the role

Leveraging our strong foundation and leadership in AI, Digital, Cloud and Engineering capabilities, we are poised to make significant strides in the AI and GenAI space. We’re seeking a Group Manager, Product Marketing for one of the modules of AI Force, HCLTech’s GenAI service-transformation platform for IT and Business Operations.

What you'll do

• Integrated Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation
• Performance Measurement & Analytics: Measure and report on marketing and GTM program performance, evaluate campaign effectiveness
• Market & Competitive Intelligence: Track AI industry trends, analyze analyst reports, and perform competitive analysis to inform GTM strategy, positioning
• Content & Enablement Management: Develop and maintain product website content, sales enablement tools
• Proven track record of creating and executing successful product marketing strategies and go-to-market plans, including product launches

What you need

• 8–14 yrs of experience
• Product marketing
• Analytics
• Market research
• Go-to-market
• LLMs
• MBA or BBA