Campaign Analyst

About the role

The Associate Manager, Paid Media will work with designated business marketing teams in planning, executing, and optimizing HCLTech’s paid media campaigns across digital and programmatic channels. This role partners closely with industry verticals, capability horizontals, and corporate marketing teams to translate their business goals into media activation strategies that drive awareness, engagement, and pipeline.

What you'll do

• Own end-to-end paid media planning, execution, and reporting across global and regional campaigns
• Track and optimise against defined paid media KPIs like Engagement Rates, CPC, CPM and CTR, Bounce rates and other stickiness metrices
• Oversee relationships with media agencies and platform vendors, ensuring transparency, compliance, and performance accountability
• Test and scale new audience strategies and ad technologies (e.g., intent data, predictive audience targeting, account-based activation)

What you need

• 3–5 yrs of experience
• Google Ads
• Performance marketing
• Any graduate