Category Development Marketer

About the role

Looking for a Category Development Marketer with a strong consumer insight orientation and deep understanding of distribution channels. This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.

What you'll do

• Develop and implement category marketing strategies rooted in consumer behavior insights and market trends
• Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional
• Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels
• Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans
• Drive category innovation and new product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach

What you need

• 1–3 years in marketing
• Safety management
• MBA